Author: Joseph Puopolo

Some Key Social Media Trends To Look For In 2012

In 2011, social media had its share of growing pains. Large brands and corporations took to social media in force to try to find footing in this expanding medium. Some brands found success, while others found peril and new PR nightmares. One person who has helped brands navigate the proverbial social media minefield is Amy Jo […]

Anna turns 1

A year has passed, and our little girl has just turned one. Last year at this time, we were patiently waiting for our little girl to arrive and didn’t realize how much our lives were about to change. Much like the rest of the year, Anna’s birthday was celebrated with family and friends. The amount […]

Rules of Customer Service and Being a Good Customer

Rules of Customer Service and being a Good Customer I decided to take the week after Christmas off this year, as I usually do. This has become an annual tradition to help me recharge my batteries and get ready for the next year. This year, as usual, I got a raft of gift cards for […]

Christmas Surprise – Family Reunited for Christmas

I wanted to surprise my family by bringing home my brother in-law (Bryan) and his Girlfriend (Shannon) for home Christmas. They moved away to Nova Scotia 10 months and the family last saw him 6 months ago when visiting. No one had any clue he was coming home for the holidays. This was the video […]

"Twitter is the greatest invention in marketing history" Says UFC's Dana White

I got to sit down and interview Dana White ahead of UFC 140. The event takes place on December 10th in Toronto, Canada and like every UFC event, heavily hyped via social media. Over the past 3 years, Dana White and the UFC have built a very strong social media presence. I wanted to speak […]

5 Quick Steps to increase traffic to your site via Search Engine Optimization

I wanted to write a simple article on SEO or Search Engine Optimization. I have a lot of people coming to me and asking how they can improve their ranking and drive more traffic. Time and again, the people I am working with haven’t done these basic steps required to drive traffic. I wanted to […]

Leveling Up – JPUOPOLO.COM has been Gamified – Experiments With Gamification

Ever since game dynamics really took center stage with things like Foursquare, I have become very interested in how people become so quickly enticed in to getting badges and earning points. There are have been other companies who have taken gamification to websites. Two companies, specifically Badgeville and Bigdoor, have caught my attention. I will […]