Category: General

Boots to Asses – WWE social media strategy leaves others in the dust

Over the past year the WWE has continued to push the social media envelope by integrating Twitter and Facebook further into its regular broadcasts. Dwayne “The Rock” Johnson, now a cross-over star in both the WWE and Hollywood, cut a promo on WWE Raw to hype the upcoming pay-per-view “Survivor Series”. During that promo, the […]

I drink your milkshake – Top 5 tips to steal your competitors’ clients

Here, if you have a milkshake, and I have a milkshake, and I have a straw. There it is, that’s a straw, you see? You watching?. And my straw reaches acroooooooss the room, and starts to drink your milkshake… I… drink… your… milkshake! – There Will Be Blood. Daniel Plainview was brilliantly acted character played by […]

Google+ will not dethrone Facebook because my mom doesn’t use it

My parents have become an informal guidepost for technology adoption. Whenever I come home to visit them, they usually ask me if I have heard about some new technology. It is that point that I know that the tech they mention has reached a certain level of critical mass. My parents are by no means tech neophytes, […]

How Zerofootprint Uses Data To Make Schools Greener

he word “green” is tossed around a lot as a catchall term to describe sustainable or environmentally friendly projects, businesses, energy, and more. Green construction and architecture, for one, are proliferating across the world, but when it comes to gauging how “green” a building is, for example, one finds that there are more than a […]

5 Things a Good Product Manager Should Think About

1.     Minimal Viable Product thinking can be a trap – there has recently been a huge movement toward creating a “minimum viable product” and then going out to market as quickly as possible. I would argue it is important to temper this trend. This has turned into a tendency to quickly roll out half-baked functionality because […]

How Hydrostor Aims To Change The Power Game By Storing Energy Under Water

This post was originally posted on Tech Crunch here There has been a fair bit of concern in recent years about the ability of our power plants to supply adequate electricity during periods of peak demand. Hydrostor, a Toronto-based company, is taking a different approach in offering a solution that allows plants to store their power […]