So I have been horrible at keeping up my blog lately. This is my vain attempt to get back into the swing of things now that my life is getting close to a new normal. I moved back to Waterloo 2 months ago to help achieve some work/life/health balance. My workout life has been a […]
Category: Sports
Social Media Influencer Superbowl Party
So I usually have a pretty lively Superbowl party and this year I decided to evolve it further. One of the highlight of my party 2 years ago was that Mill Street Brewery and a few other companies sponsored their product for the party. I thought this year I would take this to the next […]
Giants vs. 49ers – NFC Championship Game
After our crazy adventure to New England, me and my dad decided to keep the insanity going by flying to San Francisco. So after a crazy trip we got to watch the game. Now it was definitely a wet one, but an adventure we will never forget. There was an incident at the game, but […]
Broncos Vs. Patriots – Tebow got Tebowed!
In a totally spur of the moment occasion, it was decided that me, my brother and dad would travel to New England to watch the Broncos face off against the Patriots. We all made a pact to eachother, that we would look for any opportunity to do something cool together and create memories with each other. […]
Some Key Social Media Trends To Look For In 2012
In 2011, social media had its share of growing pains. Large brands and corporations took to social media in force to try to find footing in this expanding medium. Some brands found success, while others found peril and new PR nightmares. One person who has helped brands navigate the proverbial social media minefield is Amy Jo […]
"Twitter is the greatest invention in marketing history" Says UFC's Dana White
I got to sit down and interview Dana White ahead of UFC 140. The event takes place on December 10th in Toronto, Canada and like every UFC event, heavily hyped via social media. Over the past 3 years, Dana White and the UFC have built a very strong social media presence. I wanted to speak […]
Boots to Asses – WWE social media strategy leaves others in the dust
Over the past year the WWE has continued to push the social media envelope by integrating Twitter and Facebook further into its regular broadcasts. Dwayne “The Rock” Johnson, now a cross-over star in both the WWE and Hollywood, cut a promo on WWE Raw to hype the upcoming pay-per-view “Survivor Series”. During that promo, the […]
Pro and Cons of the Buffalo Bills moving to Toronto
I just came home from another heart breaking loss for the Buffalo Bills at the hands of the Chicago Bears. The Bills are now winless (0-8) this season. This game was all part of an ongoing experiment to bring the Bills to Toronto for one game a year. After getting my heart pulled from my […]
The 8 Most Influential Sports Figures in my Life
For every guy who is into sports we all have people or influential figures that impacts the way we look at sport. This blog attempts to break down the people in each sport that most impacted my life. 1. Hockey – Doug Gilmour – Toronto Maple Leafs In my early years, I didn’t find myself […]