Category: Startup

No Longer An Awkward Teenager? Gamification Grows Up

Over the last year, you may have noticed that a once-niche trend not only crept into the mainstream, but is starting to really make a big splash. Gamification has become one of the hottest buzz words in the industry and is probably in the process of taking over a website or user experience near you. […]

Some Key Social Media Trends To Look For In 2012

In 2011, social media had its share of growing pains. Large brands and corporations took to social media in force to try to find footing in this expanding medium. Some brands found success, while others found peril and new PR nightmares. One person who has helped brands navigate the proverbial social media minefield is Amy Jo […]

Leveling Up – JPUOPOLO.COM has been Gamified – Experiments With Gamification

Ever since game dynamics really took center stage with things like Foursquare, I have become very interested in how people become so quickly enticed in to getting badges and earning points. There are have been other companies who have taken gamification to websites. Two companies, specifically Badgeville and Bigdoor, have caught my attention. I will […]

HoHoTO – Toronto tech community opens its heart to fight hunger

A loving heart is the truest wisdom. – Charles Dickens As the holidays approaches each year, while many gather to celebrate their many blessings they have received over a feast of food, many go without. There are many families struggling to put food on the table, especially during the holidays. The Toronto Daily Bread Foodbank valiantly […]

I drink your milkshake – Top 5 tips to steal your competitors’ clients

Here, if you have a milkshake, and I have a milkshake, and I have a straw. There it is, that’s a straw, you see? You watching?. And my straw reaches acroooooooss the room, and starts to drink your milkshake… I… drink… your… milkshake! – There Will Be Blood. Daniel Plainview was brilliantly acted character played by […]

Google+ will not dethrone Facebook because my mom doesn’t use it

My parents have become an informal guidepost for technology adoption. Whenever I come home to visit them, they usually ask me if I have heard about some new technology. It is that point that I know that the tech they mention has reached a certain level of critical mass. My parents are by no means tech neophytes, […]

How Zerofootprint Uses Data To Make Schools Greener

he word “green” is tossed around a lot as a catchall term to describe sustainable or environmentally friendly projects, businesses, energy, and more. Green construction and architecture, for one, are proliferating across the world, but when it comes to gauging how “green” a building is, for example, one finds that there are more than a […]

5 Things a Good Product Manager Should Think About

1.     Minimal Viable Product thinking can be a trap – there has recently been a huge movement toward creating a “minimum viable product” and then going out to market as quickly as possible. I would argue it is important to temper this trend. This has turned into a tendency to quickly roll out half-baked functionality because […]