It’s the eve of WrestleMania 28, and I got a chance to meet with Dwayne “The Rock” Johnson. What does that have to do with tech? Well, in the video interview, Johnson shares his thoughts on how social media has changed the game, what is his favorite tech and how he uses it to engage […]
Category: Tech
Joseph Puopolo Leaving StickerYou
After nearly 18 months of sticker awesomeness, I have mutually decided with StickerYou to part from the company. Over the past year we have accomplished so many things, whether it is getting picked up by Groupon or Living Social and having our retail product featured in Toys R’ Us and other major retailers. Over the […]
No Longer An Awkward Teenager? Gamification Grows Up
Over the last year, you may have noticed that a once-niche trend not only crept into the mainstream, but is starting to really make a big splash. Gamification has become one of the hottest buzz words in the industry and is probably in the process of taking over a website or user experience near you. […]
The Emergence Of The Content Creation Class
The content creation class shall inherit the Internet. Richard Florida coined the expression the “Creative Class”, his belief being that these some 30 to 40 million would be the driving force for economic development in a postindustrial world. Instead of driving the macro economy the Content Creation Class refers to the group of people who drive content on the […]
Some Key Social Media Trends To Look For In 2012
In 2011, social media had its share of growing pains. Large brands and corporations took to social media in force to try to find footing in this expanding medium. Some brands found success, while others found peril and new PR nightmares. One person who has helped brands navigate the proverbial social media minefield is Amy Jo […]
Rules of Customer Service and Being a Good Customer
Rules of Customer Service and being a Good Customer I decided to take the week after Christmas off this year, as I usually do. This has become an annual tradition to help me recharge my batteries and get ready for the next year. This year, as usual, I got a raft of gift cards for […]
"Twitter is the greatest invention in marketing history" Says UFC's Dana White
I got to sit down and interview Dana White ahead of UFC 140. The event takes place on December 10th in Toronto, Canada and like every UFC event, heavily hyped via social media. Over the past 3 years, Dana White and the UFC have built a very strong social media presence. I wanted to speak […]
5 Quick Steps to increase traffic to your site via Search Engine Optimization
I wanted to write a simple article on SEO or Search Engine Optimization. I have a lot of people coming to me and asking how they can improve their ranking and drive more traffic. Time and again, the people I am working with haven’t done these basic steps required to drive traffic. I wanted to […]
Leveling Up – JPUOPOLO.COM has been Gamified – Experiments With Gamification
Ever since game dynamics really took center stage with things like Foursquare, I have become very interested in how people become so quickly enticed in to getting badges and earning points. There are have been other companies who have taken gamification to websites. Two companies, specifically Badgeville and Bigdoor, have caught my attention. I will […]
HoHoTO – Toronto tech community opens its heart to fight hunger
A loving heart is the truest wisdom. – Charles Dickens As the holidays approaches each year, while many gather to celebrate their many blessings they have received over a feast of food, many go without. There are many families struggling to put food on the table, especially during the holidays. The Toronto Daily Bread Foodbank valiantly […]