WrestleMania has transformed itself from a small wrestling event to an international media spectacle. In its 28th incarnation, held at the beginning of this month, there were no signs of it stopping. The WWE did something unique last year – it announced the main event for Wrestlemania over a year in advance. The big match featured […]
Tag: Social Media
Dwayne “The Rock” Johnson On Social Media And His Favorite Tech
It’s the eve of WrestleMania 28, and I got a chance to meet with Dwayne “The Rock” Johnson. What does that have to do with tech? Well, in the video interview, Johnson shares his thoughts on how social media has changed the game, what is his favorite tech and how he uses it to engage […]
No Longer An Awkward Teenager? Gamification Grows Up
Over the last year, you may have noticed that a once-niche trend not only crept into the mainstream, but is starting to really make a big splash. Gamification has become one of the hottest buzz words in the industry and is probably in the process of taking over a website or user experience near you. […]
The Emergence Of The Content Creation Class
The content creation class shall inherit the Internet. Richard Florida coined the expression the “Creative Class”, his belief being that these some 30 to 40 million would be the driving force for economic development in a postindustrial world. Instead of driving the macro economy the Content Creation Class refers to the group of people who drive content on the […]
Social Media Influencer Superbowl Party
So I usually have a pretty lively Superbowl party and this year I decided to evolve it further. One of the highlight of my party 2 years ago was that Mill Street Brewery and a few other companies sponsored their product for the party. I thought this year I would take this to the next […]
Rules of Customer Service and Being a Good Customer
Rules of Customer Service and being a Good Customer I decided to take the week after Christmas off this year, as I usually do. This has become an annual tradition to help me recharge my batteries and get ready for the next year. This year, as usual, I got a raft of gift cards for […]
"Twitter is the greatest invention in marketing history" Says UFC's Dana White
I got to sit down and interview Dana White ahead of UFC 140. The event takes place on December 10th in Toronto, Canada and like every UFC event, heavily hyped via social media. Over the past 3 years, Dana White and the UFC have built a very strong social media presence. I wanted to speak […]
Leveling Up – JPUOPOLO.COM has been Gamified – Experiments With Gamification
Ever since game dynamics really took center stage with things like Foursquare, I have become very interested in how people become so quickly enticed in to getting badges and earning points. There are have been other companies who have taken gamification to websites. Two companies, specifically Badgeville and Bigdoor, have caught my attention. I will […]
Boots to Asses – WWE social media strategy leaves others in the dust
Over the past year the WWE has continued to push the social media envelope by integrating Twitter and Facebook further into its regular broadcasts. Dwayne “The Rock” Johnson, now a cross-over star in both the WWE and Hollywood, cut a promo on WWE Raw to hype the upcoming pay-per-view “Survivor Series”. During that promo, the […]
I drink your milkshake – Top 5 tips to steal your competitors’ clients
Here, if you have a milkshake, and I have a milkshake, and I have a straw. There it is, that’s a straw, you see? You watching?. And my straw reaches acroooooooss the room, and starts to drink your milkshake… I… drink… your… milkshake! – There Will Be Blood. Daniel Plainview was brilliantly acted character played by […]