Tag: UFC

"Twitter is the greatest invention in marketing history" Says UFC's Dana White

Post author By Joseph Puopolo
Post date December 10, 2011
Categories In General, Marketing, Social Media, Sports, Tech, TechCrunch, Video
2 Comments on "Twitter is the greatest invention in marketing history" Says UFC's Dana White

I got to sit down and interview Dana White ahead of UFC 140. The event takes place on December 10th in Toronto, Canada and like every UFC event, heavily hyped via social media. Over the past 3 years, Dana White and the UFC have built a very strong social media presence. I wanted to speak […]

Boots to Asses – WWE social media strategy leaves others in the dust

Post author By Joseph Puopolo
Post date November 25, 2011
Categories In General, Social Media, Sports, Tech, TechCrunch
1 Comment on Boots to Asses – WWE social media strategy leaves others in the dust

Over the past year the WWE has continued to push the social media envelope by integrating Twitter and Facebook further into its regular broadcasts. Dwayne “The Rock” Johnson, now a cross-over star in both the WWE and Hollywood, cut a promo on WWE Raw to hype the upcoming pay-per-view “Survivor Series”. During that promo, the […]